Men Only gives a fascinating insight into social mores of the day, not least of which concern clothing. I've reproduced some of the adverts which ran in M.O., but here I record in full an article that I found of some interest, called 'A Man And His Shoes'.
Stories concerning so-called 'classics' tend to be reproduced again and again, making it hard to separate fact from fiction. One such legend surrounds the Desert Boot, that ubiquitous piece of soft suede footwear said to have its origin in Nathan Clark's observation of what Monty's 8th Army 'Desert Rats' were buying in the bazaars of Egypt. Clark went on to form the Clarks shoe company and the rest is history.
Though I've often read that story, I've never come across either attribution or corroboration. Equally, I've never seen any archive photographs of soldiers from the eastern theatres wearing said shoes; they appear to have hard leather boots on in every shot I've seen.
For those reasons, I was fascinated to read this piece by Peter Bingham in the January 1948 issue of Men Only. I know nothing more about Bingham than his name. Men Only weren't big on accreditation. They often didn't even bother with a contents list. In it he makes explicit reference to the shoe stalls of Port Said making suede boots up for the soldiers. Alas, there were no pictures accompanying the original piece, but I've included here some archive Clarks advertisements.
SOME
men never outgrow a schoolboy craze for model trains. Others prefer to
collect first editions, theatre programmes, birds’ eggs, butterflies,
stamps, sea-shells, even wives.
My
friend, however, collects shoes. He is, as you may guess, a bachelor.
Wherever he goes, there also, well polished, well treed, numbered,
labelled, and wrapped in layers of tissue-paper, go a contingent of
shoes—a whole trunkful. It is more than a hobby with him, more than a
craze. He lavishes upon them the care and pride other men bestow on
their bow-ties, their suits, their guns: and women bestow on children or
lapdogs, They are emotionally part of him. Without at least some of
them constantly in the offing he is cantankerous, short-tempered, never
at ease.
Of
course, the idea of Charles entering a shop, any shop, and buying a
pair at random is not to be entertained. His shoes are made for him by a
skilled craftsman of St. James’s. St. James’s we know as the world of
men, the inviolate and close preserve of the well appointed, the nicely
groomed, the quietly but exquisitely dressed, the last domain of the
autocrat of distinction. There slumber the clubs to whose inner sanctums
no woman has ever penetrated, where the only sound that discreetly
disturbs a primaeval peace is the subdued, rhythmic murmur of
post-prandial respiration and the rustle of The Times as it slides
gently from inert hands to a deep-carpeted floor. Even the snoring is
discriminate.
But
in St. James’s are also to be found the most exclusive of everything,
barring woman, that can please the heart and minister to the needs of
man. There you may find walking-sticks that come nicely to the most
critical hand, sporting guns that will be worth double their price a
hundred years from now (tailored to your requirements for £250 a pair),
fishing-rods on which the most fastidious of fish might well be proud
to be hooked, and in St. James’s, too, the gourmet may make the
acquaintance of the subtlest shell-fish in the world
The
proprietors of one shop we know have been hatting fathers and sons,
sons and fathers, for three centuries. So you will not be surprised that
it is these purlieus that my friend goes for his shoes. They are
marshalled in rows on the floor of a special room kept for them
alone—some sixty pairs in all. This is not as extravagant as it might
seem, for a new pair is bought at least every year and the same pair is
never worn two days running, so that some are many, many years old.
There are shoes for all occasions: riding boots; plain black shoes for
town wear, brogues for the country, half-brogues for semi-casual
occasions, and suede shoes for the informal moment. Every kind of
leather is displayed, and carefully preserved by trees moulded to the
original lasts. Truly no mean array.
No
minion ever applies brush or cloth to Charles’s beloved shoes. He
polishes two pairs himself nearly every evening, working through them in
strict rotation. He finds it a wonderful relaxation, an ambrosia
sweeter than nectar and almost as effective as Scotch. When he gets the
sack from the Foreign Office, he’s going to be a boots and write slim
volumes on leather as a sideline.
There
are different treatments, of course, for different styles of shoe: dark
tan for military shoes, paler shades for less formal creations, plain
liquid cream for others. The polish must be worked well into the
leather, allowed to stand and ooze into the pores, and then the hard,
supple surface shine gradually boned up, finishing off with a soft
cloth.
Some
of Charles’s shoes have been round the world with him. There is one
pair which is as a child to him — a pair of half-brogues, one of twenty
pairs made in Switzerland for a Maharaja, each in a different style.
This noble princelet presented all but five pairs to the Army and Navy
Stores in Bombay with instructions that they should be sold only to
British officers and not to Indians, the proceeds to go to NAAFI. The
uppers are smooth and supple and exquisitely stitched: the soles as hard
as iron.
Suede
shoes, however, are Charles’s abiding passion. The desire for these
came upon him one night in the Red Sea going out to the Far East in
1944. At Port Said a whole crowd of chaps embarked who had just spent
two years in Iraq. They were shod to a man in vintage bootees of a
delicate fawn-ginger colour made pale by the blazing sun. This was too
much for Charles, and it was all he could do to keep his hands off them.
Whenever a pair descended a companion-way or advanced at the shuffle
along the deck, Charles’s gaze followed them, his eyes caressing them
covetously.
The
moment everyone disembarked at Colombo, off he went the Petta, ordering
five pairs of suéde boots in different shops. As he had progressed down
the street, each wily, brown-skinned proprietor seemed to have more
beautiful shades of suéde to offer, and thicker, scrunchier crépe for
the bottoms.
Charles
was fascinated too by their workshops. A generation’s trimmings, and
bits of old shoes, old lasts, threads, waxes, and nails covered the
earthen floor. The head man squatted in the midst of this indescribable
pile of debris, shaping, peeling, thinning leather, occasionally aiming a
well-directed stream of scarlet betel juice through the door at some
friend in the street. The rest of the family variously sewed the uppers
and trimmed off the final product.
The
price was twenty chips (about thirty bob), although thirty was
originally asked. If the poor man didn’t produce the goods in three
days—he always worked three weeks behind schedule—five chips were
knocked off for every day overdue. They were invariably ready that
afternoon. . . . One of these shoemakers created a new fashion by making
the uppers out of bush hats which everyone had been issued with but had
never worn.
Charles
still has many of these delightful Eastern bootees, and wears them
negligently with white socks for afternoon tea. He says it gives just
that travelled touch, because no one west of Cairo can make Suéde shoes
like them. Deep bottle green, light ginger, chestnut brown . . .
But, oh, delight of delights, the palest, sandy, faded fawn.
Copyright 1948. Peter Bingham. Reproduced from Men Only magazine, January 1948.
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